Babel de B is a supper club founded by Boutheina, a Tunisian/French chef, with a mission to introduce authentic Tunisian cuisine to London. What began as intimate dinners at home for friends craving a taste of Tunisia has grown into a curated dining experience that celebrates the depth and richness of Tunisian culinary traditions. Babel de B goes beyond street food, showcasing regional dishes and stories passed down through generations, offering an immersive cultural and culinary journey.
Babel de B
Babel de B is a distinguished Supper Club that delivers authentic Tunisian culinary experiences by amalgamating rich familial heritage and innovative methodologies. Designed for discerning clientele with a penchant for genuine culinary arts, Babel de B uncovers the quintessence of Tunisian hospitality to an eclectic international audience. The brand represents a commitment to sustainability and responsible sourcing, advocating for local communities while aspiring to showcase the diverse richness of Tunisian culture and culinary brilliance on the global stage.
Task
The project centered on crafting a cohesive brand identity for Babel by B, blending Tunisian heritage with modern innovation. This included designing a versatile logo inspired by ancient Babylonian symbols and creating strategic content that positioned the chef as the "Alchemist of Flavours." The goal was to showcase the brand’s commitment to tradition, sustainability, and unique culinary experiences.
Babel de B is a brand that embodies the essence of Tunisian culture through food, storytelling, and design. Created by Daria, the visual identity of Babel de B mirrors the same blend of past traditions and modern interpretation that is found in Boutheina’s cooking. The design draws from Tunisia’s deep history, integrating ancient symbols and cultural motifs that reflect the country’s diverse influences—from Phoenician roots to French touches.
The logo of Babel de B, with its circular form, reflects the balance between sunrise and sunset, symbolising the moments of brunch and dinner when people gather to eat and connect. The dualism of the two half-circle shapes that face each other captures these communal experiences, reinforcing the brand’s ethos of togetherness. Other elements, like the eye, represent rituals, while the fish symbolises good luck. This simple yet meaningful design speaks to the cultural richness of Tunisia, enhancing the unique dining experience where history, hospitality, and flavour converge to narrate a cohesive story of Tunisia’s culinary and cultural heritage.
Babel de B embraces a tone of voice that is both welcoming and mysterious. Boutheina’s dishes go beyond flavours, weaving stories from Tunisian folklore, history, and personal memory into every meal. The supper club invites guests to uncover these layers of mystery, with each dish revealing something new and intriguing. It’s an experience designed to create lasting memories, where food becomes a gateway to deeper cultural understanding.
Boutheina is the alchemist of Tunisian flavours at Babel de B. Her culinary techniques draw on ancient practices, such as distilling flowers and spices, to create new and exciting tastes. Each dish is crafted with the precision of an artist, combining traditional ingredients with modern interpretations. The result is a culinary experience that feels magical—rich in flavour, deep in tradition, and full of surprises.
Babel de B’s visual identity draws inspiration from ancient cuneiform writing and the handcrafted illustrations of traditional Tunisian ceramics, made by women in villages. The cuneiform symbolises the transmission of knowledge, while the ceramics reflect the cycles of nature and traditions passed down through generations. The circular design reflects the transmission of knowledge, embodying fluidity, nature, and the essence of Tunisian life, with every mark serving as a blessing, a seal, or a talisman of cultural preservation.
Babel de B’s tone of voice is both inviting and enigmatic. Daria and Boutheina designed it to reflect the depth of Tunisian culture, where each dish tells a story. Drawing on Tunisian folklore, history, and personal memories, the supper club offers guests the chance to explore these layers of mystery. Every bite reveals something new and intriguing, creating an experience that lingers long after the meal, leaving guests with a deeper connection to Tunisian culture.
Phone
Ph: +44(0)7883537401
Email
info@dariapetrillo.com