Matter of Stuff

Daria Petrillo led the rebranding of Matter of Stuff, a London-based consultancy and online gallery specializing in innovative materials and design.

Client

MOS
Role

Art Director & videographer
Location

Italy / London

Daria Petrillo collaborated with Matter of Stuff, a London-based consultancy and online gallery, to lead their comprehensive rebranding. Specializing in innovative materials and design techniques, Matter of Stuff celebrates the intersection of craftsmanship, art, and technology. As Art Director, Daria revitalized their brand identity by crafting a distinct visual language that aligned with their mission. She developed a contemporary color palette and reimagined the website’s design, ensuring a seamless experience that resonates with their audience and distinguishes Matter of Stuff from competitors.

The rebranding effort was not only about aesthetics but also about creating a visual identity that reflected Matter of Stuff’s innovative spirit and artisanal focus. The new brand presence highlights their commitment to craftsmanship and the transformative potential of art and design in everyday life.

Additionally, Daria created a video to enhance the brand’s positioning, telling the story behind each object on the platform. This video showcased the creative processes and craftsmanship behind the artworks and design pieces, reinforcing Matter of Stuff’s mission to bring art and craft closer to people. The video highlighted the journey of the objects, from conception to creation, celebrating the richness of their stories and the skilled artisans behind them.

Matter of Stuff is more than just a gallery; it’s a platform that connects artists, designers, and fabricators with a global audience. Through their online presence and blog, they promote their artists, explain the processes behind the objects, and offer a curated selection of art and design pieces. Daria’s rebranding work brought their vision to life, blending art, craft, and technology into a cohesive and compelling brand identity.