Art Direction Branding Illustration

Wonder Cookies

The creation of a vibrant visual identity for Wonder Cookies, a Barcelona-based cookie factory, resulted in a playful brand that resonates with both children and health-conscious adults. Infused with a pop art aesthetic, the brand features a memorable logo, a bold color palette, and engaging characters that bring it to life across packaging and merchandising.

Task

The task involved developing a distinctive brand identity for Wonder Cookies that emphasized fun and dynamism while highlighting the commitment to quality ingredients and innovative freezing techniques. Responsibilities included designing the logo, selecting the color palette, and creating characters for packaging and promotional materials.

Client

Chef Bettina Montagne'
Role

Art Direction, Brand Strategy & Identity
Location

Barcelona, Spain

The journey with Wonder Cookies began with a vision to create a brand that is both enjoyable and rooted in quality. Collaborating with notable figures in the culinary world, the branding team crafted an identity that captures the essence of delicious, healthy cookies that are exciting and accessible. Drawing inspiration from pop art and manga, the design features a striking visual narrative that appeals to a diverse audience. From the eye-catching logo to the vibrant packaging and character designs, every element reflects the brand’s values and engages customers.

The approach centered around creating a brand that feels both approachable and innovative. A bright and lively color palette was selected to evoke joy and excitement. Inspired by the concept of empowerment, the branding emphasizes fun, positioning the cookies as treats to be enjoyed without guilt. The whimsical characters, including playful “cookie thieves,” add a unique touch that enhances the overall narrative, making the brand memorable and relatable.

The brand creation process included several challenges, such as ensuring that the vibrant identity appealed to both children and health-conscious adults. Balancing playful aesthetics with a serious commitment to quality ingredients and innovative freezing methods required careful messaging and design choices.

Additionally, differentiating Wonder Cookies in a competitive market filled with established brands was crucial. By focusing on unique storytelling through characters and engaging visuals, Daria successfully created a brand that stands out while staying true to its core values.