78 i dansa Brand

7,8 i Dansa is a cultural organization dedicated to premier dance performances in Menorca. Collaborating with renowned international dance companies, the brand was developed with a dynamic identity that reflects the energy and elegance of the performances. The project included brand design, print promotion, and the creation of engaging photography and video content for social media, resulting in a brand that captures the passion and artistry of the dance world.

Task

Developed a dynamic brand identity for 7,8 i Dansa, showcasing their commitment to premier dance performances. Emphasizing the motto, "Where passion meets performance," the project involved designing an engaging logo, a striking color palette, and high-quality print and digital materials. Each element reflects the diversity and cultural richness of the dance events

Client

78 i Dansa
Role

Art Director, Brand Strategy & Visual Identities
Location

Menorca, Spain

The brand identity of 7,8 i Dansa captures the essence of these dynamic performances, drawing inspiration from the rhythmic counts that guide dancers through rehearsals—”7,8 i Dansa” being a direct nod to the precision and flow of their movements. The project involved developing a cohesive brand design, print materials, and a compelling visual narrative for social media, with a strong focus on vibrant photography and video content that showcases the raw passion and elegance of the dancers. This identity highlights the beauty of dance while paying tribute to the island’s cultural richness, creating a lasting impression both locally and internationally.

The Gala de Danza brings together a stunning lineup of international dance stars, offering audiences the chance to witness breathtaking performances from some of the world’s most prestigious companies. Featuring dancers like Sara Fernández, Erez Illan, Filipa de Castro, Carlos Pinillos, and Jesús Carmona, among others, the gala showcases the talent of performers from renowned institutions such as Het Nationale Ballet, the Royal Ballet of Flanders, the Spanish National Dance Company, the National Ballet of Portugal, and New York’s Peridance Contemporary Dance Company. With the beautiful island of Menorca as its backdrop, the gala creates a magical atmosphere where classical and contemporary dance unite, making it a truly unforgettable cultural event.

A striking Color Palette. Bold, expressive hues that reflect the energy and diversity of dance, paired with elegant, understated accents to enhance the brand’s artistic flair.

The Logo that embodies both movement and grace, capturing the dynamic essence of dance performances while maintaining a sophisticated and modern style.

Photography and High-quality images, the energy of live performances and the intimate behind-the-scenes moments, highlight the camaraderie and bonds formed while travelling and living together during the festival.